Dubai Health Authority has challenged UAE citizens to go 30 days without refined sugar for a healthy start to 2017.
The idea has gathered support following a tweet by Sheikh Abdullah bin Zayed, Minister of Foreign Affairs, encouraging people to go for one month without sugar.
Participants are encouraged to show their support by ading hashtag #30DaysWithoutSugar to social media posts.
mix&muesli is proud that all of their ingredients contains no added sugar, 100% natural and no preservatives. We fully support the initiative and encourage all of our super customers to follow and promote the hashtag.
Refined sugar found in flavoured drinks, sweets, among other products and individuals shall replace them with natural sugars found in fruits and dairy products.
Dr Wafa Ayesh, head of clinical nutrition at DHA, said some families are unaware of hidden sugars in everyday food.
"The public should choose foods with natural sugar instead of refined because the later has no nutritional value," she said.
"Eating it in excess can cause diabetes, weight gain and heart problems."
"Natural sugars provide essential nutrients that keep the body healthy and help prevent disease."
Refined sugar is processed from sugar cane or sugar beets, while natural sugars are found in fruit as fructose and in dairy products as lactose.
Dr Shaima Qayed, a senior DHA clinical dietician, agreed that processed foods add calories and sugar with little else in regards nutritional value.
"In contrast, fruit and unsweetened milk have vitamins and minerals," she said.
"Milk also has protein and fruit has fibre, both of which keep you feeling full longer.
"Refined sugar is digested quickly, causing people to not to feel full after they are done eating, no matter how many calories they have consumed.
"However, the fibre in fruit slows down metabolism, as fruit in the gut expands, making people feel full."
The American Heart Association advises women should consume no more than 100 calories worth of sugar — about six small spoonfuls — a day, while men can consume nine spoonfuls.
mix&muesli would like to encourage all parents to start the intiative to be a role model to their kids. Kids watch what their parents eat and like to imitate them. An excellent start would be removing all refined sugar from your kitchen.
As you can customize your own cereal with mix&muesli, don't forget to monitor your nutrition intake by using our nutrition calculator.